CRM And ERP System


Organizations often wonder what the difference is between a customer relationship management system (CRM) and an enterprise resource planning (ERP) system. The two systems are similar in many ways but have different core functionalities. Both are valuable business solutions that improve both revenue and productivity.



CRM systems are designed to record and store every piece of information regarding customer interactions. The data is standardized and easily shareable throughout the organization. To illustrate, if an inside sales rep has a call with a prospect, they might enter new information such as contact details and notes about the conversation.

Here are several features you can execute with a CRM system:

  • Automate and manage marketing campaigns
  • Analyze purchasing patterns
  • Offer high-quality customer support
  • Automate redundant tasks
  • Identify new leads
  • Streamline the sales process

Like a CRM, ERP software is designed to streamline business operations. While a CRM focuses on the sales side of the organization, an ERP system is integrated and implemented across multiple departments.

Features you can utilize with an ERP system:

  • Enter business process information in real time
  • Get alerts about issues
  • Manage hiring initiatives
  • Track manufacturing and supply chains
  • Manage benefits, payroll and employee information
  • Create enterprise-wide strategies
  • Update accounts
  • Process orders


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